Some facts you should really know from the Chengdu Wine Fair
On March, the wine industry will also usher in the annual event - spring rum. Rum, every year there are some companies rented the best position of the exhibition hall, to do a very eye-catching special booth, display style, and then surrounded by dozens of business representatives, customer service N, bustling. Publicity efforts, so that dealers feel good strength.
In fact More manufacturers are: the wine words Huanzhuan, anti-hatred of the end. The big reason for this consequence is that the dealer did not find the trap.
Scam 1: all no problem, and consequently to support!
Dealers prior to receiving a new product, they first concern about cost, including staff costs, business costs, publicity costs and so on. Followed by product quality and return issues, and finally the issue of regional protection. In these dealers are most concerned about the issue, do not listen to the manufacturer's sales staff is explained: "no problem" three words. Because a fundamental principle of business negotiations and transactions is based on a balance of interests. Businesses are not charities, there is no principle of concessions and compromises often may have deeper traps.
Of course, dealers want to minimize the threshold, so that resources to maximize. But what kind of business dare to say that they are no threshold for investment it? Here is the "no problem", in fact, more manufacturers of investment personnel "personal commitment." Forced sales tasks and other reasons, those irresponsible clerk will be "free" commitment. Iron hit the market, the flow of the clerk. Dealer a purchase, the clerk will get commission, as the other clerk said did not say, anyway, there is no evidence of the dealer. Big deal in a beat. There was a dealer complained about a factory salesman: "This guy, just talk about the cooperation when the good, this also support, that also have to now do not honor anything, call not take, really a liar ". In fact, the results was that they have never think deep before they have done this.
Scam two: with kinds of temptation, buy 1 get one free or even get more than the cost
There is a wine business, rum will play the investment policy enough temptation: into the 400,000 goods to send a BMW car. We tentatively not its product policy, the BMW alone at least 300,000. 400,000 goods 30 million BMW? This temptation is not big enough? A primary school students will count the account, even if the goods are thrown away, do not lose anything. As a result, the dealers compete for agency rights. So simple account, you will count, do not business will be considered? The result, get the agent seems to have picked up a big cheap, great feeling of hate late. However, the next on the chain of enterprises on the chain, round the way for the BMW to play money, Yahuo. Round after round to the BMW to allow manufacturers to mercy. In the end, or, BMW hand, a more expensive than their own to buy. Or BMW I do not, and lose also lost it, knocked his teeth to the stomach swallow. A dealer pointed to the BMW car said to reporter: " It made me feel angry whenever I saw this"
Such as the case like temptations which like give the BMW are really common to see, big to the car, small to a variety of computers, mobile phones and even travel abroad and so on. Especially in the rum, some companies will launch a very attractive investment policy, to rally hype. As a dealer must see the trap behind the temptation. Do so many years of business, is the wool will be out of the dog body?
Scam three: “notthing would be impossible”, shocking!
Scam four: all kinds of illusions become more and more tricky
Reporter has heard a sales staff boasted the process of developing customers:
Once, I went to develop a customer, the customer worried about the market situation. I gave him a colleague on my phone, told him that this is my next door to do our products dealer Pharaoh, you ask him to know. This customer really in front of my face to my colleague called. My colleague is my account in advance. Can you say that you can not sell? As a result, he decided to cooperate on the spot.
Xiao Bian to now remember that clerk talked about the story when the enraptured expression.
Therefore, the product sales, corporate reputation, regional protection and other issues, the dealer must not be confused by the illusion of investment personnel, be sure to look at the model market in person, get the real situation of the first hand.
Scam Five: It's easy said than done but have never be done
In addition to understanding the strength of enterprises, market investment, marketing situation, corporate reputation and other hard targets, the business model of the product and the operation of the local market planning is the dealer must understand an important issue.
Every year, there will be a lot of rumored manufacturers investment and staff investment is very large, the results quickly make ends meet.
Understand the enterprise should also check the basic qualifications of enterprises, whether the site, its supply channels are guaranteed, whether there is continuity and so on.
In any case, the market is flawed, there are more people who are smoky, but it is undeniable that this is only part of the current Chinese wine market is in the stage of sunrise.
In order to change the domestic Chaotic imported wine market, China Ministry of Commerce, Development and Reform Commission, General Administration of Customs, AQSIQ support to establish Haiwei Liquor Trading Market. To change the chaotic situation, lead the China imported wine & spirits market into a legal & standardized operation, Haiwei was established in accordance with laws of the PRC. Chain operation in Free Trade Zones nationwide, unified customs clearance, unified inspection & quarantine.Gather famous international wineries and set up one direct distributor in every district and county all over China, unified distribution, unified operation and management.
We have changed the transection period which to combine the boned trade, free trade，and general trade in one to sell directly by the membership policy(co-lised ).We set the Free Trade Zones as the Property transaction point，change the future trade into the spot trade.Use the membership system in management; Unified customs clearance, unified quarantine & inspection, unified distribution, and unified operation & management.Chain operation in Free Trade Zones nationwide, membership works in all the markets; Set up only one direct distributor in each district and county all over China
Haiwei Liquor trading market, from the international winery to the vertical sales of consumers, control the source of food, the exclusive cooperation of international wineries, bear the responsibility of consumers, food safety responsibility. Haiwei model is the inevitable trend of the development of China's business model.
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